Communication and capacity building

Introduction

As the issue of sustainability drives more meaningful improvements in the food system, it will create a need for changes in perceptions, policies and practices among diverse stakeholders.

Awareness raising by all stakeholder groups involved in providing meals for public institutions is crucial for attracting attention to the variety of opportunities that public meals offer for pushing forward a sustainability-driven agenda. These stakeholder groups must be identified and made aware of the opportunities for change they hold. This requires a set of appropriate communication methods designed to meet the interests of different stakeholder groups.

Changing practices often require new skills for the people involved. These could include stakeholder groups such as civil servants, decision-makers in public institutions or professionals in catering companies, policymakers in municipal bodies, or external knowledge providers. By learning more and acquiring the proper skills, diverse stakeholder groups will be better equipped to begin the journey towards a more sustainable food system.

This gateway offers a range of tools that may help to shape communication, training and support functions to better adapt public meals to a sustainability context.

Tools in the Communication and capacity building Gateway

This tool shows how to introduce healthy, plant-based meals in social care homes in ways that will be appreciated by the residents. It relies on integrating the senior citizens as well as the kitchen professionals into the change.

This tool focuses on serving techniques as a way to increase the consumption of plant-based food.

This tool helps to organise a working group, called a “canteen commission”, made up of various stakeholders in a public catering facility. The commission is a contact point for all issues related to the canteen, including awareness-raising about sustainability issues.

This tool provides training material for introducing climate protection measures to kitchen professionals and includes 19 concrete measures concerning food selection, technology, behaviour, and waste management.

An open, organic community garden that enables a number of educational events.

Schools have a unique role in teaching and shaping young people's values and attitudes. This tool helps schools raise children's awareness about food waste, acquainting them with school cooks and presenting the canteen work in an event.

This tool explains how to communicate with all affected actors in times of crisis. Two topics are addressed that help to take the first steps towards a procedure of how to communicate and manage transparently in situations of crisis.

Learn more about how to set up culinary workshops to show young people the connection between growing their own vegetables, and cooking and eating enjoyable, healthy plant-based meals together.

How can trade be created between farmers, small-scale processors, and catering companies? This tool provides a concept for a dialogue between these stakeholders to get to know each other and discuss the potentials and obstacles to business relationships.

Diet for a Green Planet is a five criteria concept with a system perspective that offers framework and tested tools to support sustainable meals.

How can practitioners, like caterers or procurers, be motivated to implement sustainability measures for public meals? This tool suggests that sharing experiences and learnings from other practitioners on good practices can be a powerful motivational trigger.

This tool explains how to increase the knowledge and competence of nutrition among carers of educational care centres.

Do the school meals and dining environment meet the expectations of pupils and parents? Find ideas for collecting customer feedback in the example questionnaire and process description.

Young people can learn about healthy and sustainable food in a fun way with the help of a card game which visualises important nutritional facts and allows players to create their own menus.

When public authorities develop new strategies towards a more sustainable food system, kitchen professionals have to implement the new measures. This tool explores ways to motivate kitchen professionals to be an active part of this change.

The networking office provides information, guidance, and training, and supports the sharing of experiences among relevant stakeholders involved in public meals for young people. It mainly focuses on health and sustainability issues.

To promote the benefits and increase the acceptability of organic food among different stakeholder groups in public institutions, lectures by scientists or other experts can be organised by the public administration.

The upskilling of kitchen professionals may be necessary to help increase the number of plant-based meals in public institutions. This tool provides an approach for organising such training.

This tool provides ideas for generic marketing materials to promote organic labels or certificates for public catering facilities and restaurants. This should help raise customer awareness and motivate other caterers to modify their menus and apply for the label/ certificate.

This tool helps to make regional organic agriculture more visible for young people and offers strategies to get more regional organic food onto their plates. It encourages closer links to regional organic farmers, the provision of educational material, and changes in the menu.

This tool consists of various measures which help catering providers and the people working in kitchens and dining halls to take action in tackling food waste.

This tool offers a participatory approach to dealing with nutrition and healthy food issues in schools. The school nutrition council involves all relevant stakeholders working together to improve school meals and increase their sustainability.

Sustainability updates are an excellent way for canteens to present their efforts towards increasingly sustainable (public) meals, and for their customers to learn about this work.

How can we get everyone in a public institution on board for more healthy food and sustainable diets? One way is to provide a training program for all interested employees that includes cooking exercises, workshops and lectures.

How can teachers and school managers involve children in implementing food waste reduction solutions, influencing their eating habits and their attitudes toward food? Find some concrete guidance in this tool.

This tool offers a template to be used by public catering procurers to help them source inspiring sustainability criteria to be included in tenders and achieve real progress in meeting their organisation’s sustainability goals.

Do you want to help ensure high-quality, organic, fresh, regional, seasonal, tasty, and yet economical public meals? This tool provides a concept for a training and networking program for kitchen professionals in public catering facilities.

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